Business For Musicians
You came to the right place if you're a skilled musician looking to break free from the 9-5, the public school system, the gigging trading time for money, and the one-to-one teaching studios.
Here at the Business For Musicians Podcast, you'll learn all the tips, tricks, tools, and knowledge that have allowed me to build a MULTI-SIX-FIGURE music education Business online.
Business For Musicians
E4: Building a Profitable Online Music Business: An Insightful Journey with Dayquan Bowens
>> Rate and review in Apple Podcast <<
Have you ever dreamed of leaving the nine-to-five grind behind and making a living doing what you love? In our latest episode, online music sensation Dayquan Bowens shows you how he did just that. Starting from humble beginnings in Syracuse, NY, Dayquan shares his journey of growing from a novice YouTuber showcasing his hometown and talent to an international sensation teaching gospel piano online.
When Dayquan chose gospel music as his focus genre, he discovered a gap in the online gospel curriculum. His determination to fill this gap led him to overcome personal struggles with self-doubt, striving to balance entertainment with practical knowledge. Listen in as he shares the importance of building a robust local following before branching out to national and international stages and how finding your unique approach in the music industry is crucial to success.
He discusses various ways to monetize social media platforms, including YouTube, Instagram, TikTok, and Facebook, and how to leverage your audience for branding deals and affiliate marketing—Have you ever wondered how to start generating income with a small number of subscribers? Dayquan shares his insights into how even an audience of just 2000 subscribers can be turned into a profitable business. Tune in to this episode to discover actionable insights from Dayquan's journey and learn how you, too, can build an excellent online music business from home.
I had no real plan to do any of this stuff. My goal is very shallow, to be honest. It was to get that YouTube plaque. I just wanted that plaque, man, yeah, yeah. But once I started doing the tutorials, I started doing Skype lessons. Yeah, and that was cool, but it was difficult to go back and forth with students. And that was successful, though for a brief moment. But two months in, someone asked me do you have a piano membership? I'm trying to join. And I was like I just replied like yeah, coming soon.
Speaker 2:And I was like what the heck is a piano?
Speaker 1:I was like what the heck is a piano membership? And I didn't know anything about the subscription model or anything like that, so I just decided to just continue to upload the videos on YouTube and then while in the back end just doing tons of research, trying to figure out what a piano membership was and how to implement that. So until I got that started, I was like let me just do courses and just sell tutorials and things like that online. And then that got me that bought time until I built my membership platform in 2020.
Speaker 2:Six years ago, I took my teaching skills online and now I make multiple six figures in annual revenue, teaching piano to students worldwide while working less than eight hours a day. My name is Warren McPherson, the founder and CEO of PNLesson with Warrencom, and if you want to learn how I broke free from the nine to five piano studio teaching, the late nights and weekend gigging schedule, you came to the right place. At the Business for Musicians podcast, I'll share tips, strategies and tools to help you break free from the trading time for money hamster wheel so you, too, can build a profitable online business while working fewer hours and from the comfort of your home. Welcome back to the Business for Musicians podcast. I'm joined here today with Dayquan Bowens from Dayquan Bowens YouTube channel, Dayquan Bowens a piano program. They come by all over the place TikTok. You're on TikTok, right?
Speaker 1:Yes, sir.
Speaker 2:Instagram and all of that stuff. So Dayquan is, like myself, another one of those musicians who have stumbled into the online game and realized that we can monetize our skills both as a performer and a teacher online. So I wanted to bring him on, get his perspective, how he started, so he can share with you guys that it is not too late and it's still possible. If you wanna build an online business, build an online following, you can still do that today. So welcome again, my brother. It's good to have you here.
Speaker 1:Yes, sir. Thank you for inviting me, man.
Speaker 2:So the first question I have for you is what made you start a YouTube channel?
Speaker 1:Man. So I started a YouTube channel like early, and the main reason for me starting the channel is to showcase myself as a player. My goal at the time was to be a touring musician. So I was like, all right, at the time, youtube was the only video platform online and I kinda saw how the internet was moving. I was like let me put myself in a position to be noticed by the important people, if you will. So that was the initial goal. And I'm from a town Syracuse, new York very small place known for basketball so, and there's a really great amount of players here and but we don't get noticed. So I was like, all right, let me do my part and try to put Syracuse on the map, if you will. So that was the initial goal.
Speaker 2:Yeah yeah, that's cool. That's cool, and so you remember what year this was.
Speaker 1:So yeah, it was actually. I created my YouTube channel in 2007.
Speaker 2:That was when YouTube just came on the game to yeah before Google.
Speaker 1:I think I think I had a yahoo login account, bro, before it's acquired by Google. Yeah, my first video was in 2008. It wasn't a tutorial or anything like that, but the. You know, I just wanted to showcase myself playing, so I was like, all right, let me, let me just show you see what you know, let the world see what I can do. You know, I just created a video and at the time it was no real crazy algorithm, anything like that, you know, just bunch of cat videos and the Charlie bit my finger. That was. That was Viral video back in that era.
Speaker 2:Yeah, yeah, yeah, I remember when I came across your channel, I saw you were doing some lessons. You remember when you're transitioning to start Doing lessons and what made you do that?
Speaker 1:So I I uploaded my first video in actually in 2012. I did an organ Tutorial, like I was a jam session at the church, mm-hmm. In this there was a camera guy just happened to be there and he was just recording. You know me and I was just just talking over look, gospel organ preacher chords and things like that.
Speaker 1:Yeah and Ever since, I did that one video and it actually did pretty well for the time, and then I just took this long break, kind of like you. And then 2018 is when I uploaded my first tutorial and ever since then I've been uploading pretty much every week.
Speaker 2:Since then, people start requesting stuff and, yeah, asking me to shoot stuff like that. So you also have a membership program for we teach more in-depth Subscription-based business. Yes, so did you map, map out all of that when you got it? When you started doing YouTube, did you envision that? Or just kind of just Eventually morphed? How did that came about?
Speaker 1:so about two months into 2018, when I, you know, started uploading tutorials on a consistent basis, I had no real plan to do any of this stuff. My goals very shallow, to be honest YouTube plaque. But I, once I started doing the tutorials, you know, I I was. I started doing Skype lessons, yeah, and that was cool, but it was just it was difficult to go back and forth with students and about, and that was successful, though for a brief moment.
Speaker 1:But two months in, someone asked me for do you have a piano membership? I'm trying to join? And I was like I just replied like yeah, coming soon. I was like what the heck is a piano membership? And I didn't know anything about the subscription model or anything like that. So I I Just decided to just, you know, continue to put the upload, the videos on YouTube, and then, while in the back end like just doing tons of research trying to figure out what a panel membership was and how to implement that. So until I got that started, I was like let me just do courses and just sell tutorials and things like that online, and then that's how that got me that. That bought time until I built my membership platform in 2020.
Speaker 2:How did you market your channel initially? Was it just through the algorithm? Was just sending you viewers already? Do you have a special way to I was.
Speaker 1:I was like, I Was like a troll, almost like.
Speaker 1:A positive way. Yeah, so so I I used to go on popular Piano tutorial channels. I might have did it on your channel too. So I was like I would, if I would see someone post a video right and it was similar to mine that I uploaded, I would go under the comment section and leave a thoughtful comment. A Look, but if it was something similar to mine, I would say I guess I got to delete my video. So that would be the comment. And I know that you know the. The youtubers and content creators, you know, check the comments, even though they may not respond, or at the very least, your community will see, see the comment. So I'm like, and they're like, okay, who's this guy? And then they'll check out the video and then notice I have about 10, 15 videos in the collection and Then watch. And then they'll be like, okay, this, this guy can play and teach, so let me just subscribe to him. So that was my method for a little bit great, and I was like enough subscribers.
Speaker 2:And that's actually a very powerful point because I mentioned that, I believe, in one of the previous episodes, and a lot of big names, sort of online content creator gurus Mention that as well. Like when you're just getting started, one of the best way to get authentic followers Is to hang out on other channels that's doing similar things as you and, like you say, just leave thoughtful comments, answer questions, if you see people post question there and that goes a long way in helping your channel. So that's pretty cool. How did you figure that out? Did someone tell you that we just like Well, the street knowledge.
Speaker 1:I Notice how powerful the comment section was back in like 2012 when I uploaded my first tutorials back then. So there was a musician and we all know, corey Henry he posted a video, you know, just straight killing on piano.
Speaker 1:But there's this one little thing. I was like I want to, I want to ruffle the feathers. So I was like I'm pointing out something that will be subjective, but it was a negative thing that I thought was in his playing. So I I just Unpurpose, like being your troll. I said something that I didn't even mean. It wasn't even that bad, he was still killing Bro. Yeah, I just said something and then the comments went wild for years, like how dare you talk about Corey Henry like that?
Speaker 2:even though I didn't mean it.
Speaker 1:I Was just being funny being a dumb kid and I realized like, okay, can I, can I use that in a more positive light? Because the the negative attention was crazy people I was getting threats and everything. I was like let me not do that again. So I'm like let me use that in a positive way and leave thoughtful comments and Try to find a way to get people to know that I also do this as well, but not be spammy on other people's content.
Speaker 2:So that's pretty cool. That's pretty cool. So your thing is predominantly gospel similar.
Speaker 1:Yes.
Speaker 2:Why? Why you need to gospel, so Cuz I know you can crush it in multiple other styles as well.
Speaker 1:Yeah, yeah, yeah so actually like pop in R&B is my first love like, or at least what I learned first. Yeah, but you know, once I learned gospel piano at around like 11, 12 years old I was, I was like this, this thing is fun, man, I Can see myself doing this forever. You know, playing gospel music, yep. And then so, once you know, I started going online, I started doing like tons of research and checking out like are there pop Piano tutorial based like channels, and it was that's just everywhere. R&b stuff like that, that's also. I will consider that along the lines of pop. So that's everywhere.
Speaker 1:Also, I was considering jazz, but that's, that's, that's next level, right there, yeah, everyone is doing that. Yeah, yes, I was like wait, I Played gospel every single week. Why am I overthinking this? Let me do what I love and what I actually have expertise in, like all those other genres, like jazz. I just I don't, I don't even consider myself a jazz guy. I just play jazz, like things. So I'm like I can't even go in that realm, so I need to stick to what I know. And then I saw that like well, actually being a gospel student like there's no real academic way to.
Speaker 2:Explain it or there's.
Speaker 1:There hasn't been in the past no real method like jazz. You have a jazz school to have jazz curriculums, classical curriculums, but there's no gospel curriculum and All of the artists that we like pop artists and things like that are using gospel musicians. So I was like there's a market for gospel musicians and but there's no one serving them. So I decided to just Go in that lane because I know that's something that I can teach every day and I will never, ever get sick of it.
Speaker 2:That's cool. That's cool. It's crazy how a lot of your analytical Process as to how you got into YouTube is very similar to mine. Wow, for me it was more of.
Speaker 2:You know, I'm classically trained but I've always been interested in gospel. So I said, once I set out on our road to really learn, I said my will just bring folks along with me. So when I scoured the internet I was like, okay, I'm leaving the classical thing behind and the pop, the pop thing wasn't really my thing, even though I could do it. But I, like you said, everybody was doing it, and I dabbled in jazz. But you know, once you dip your foot in the jazz world it gets pretty deep pretty fast and it's like I'm not, I'm not planning on going all the way, not really a jazz guy like that.
Speaker 2:So it was a thing, the gospel thing. I was like, well, I could play some gospel. Well, I was never really like a solid gospel guy, right, but I wanted to learn more. So I figured, as I'm learning, I'll be sharing with my audience. So that's why I decided to Niche to the gospel then. Also, it was so hard to serve everybody, right, people coming to you wanted gospel, they wanted jazz, they wanted pop, and then I said you know, if I had to pick one, which one would it be? And so I went the gospel route. So that's cool to see how you you ended up in in that realm, mm-hmm. So what are some of the obstacles you experience when you were trying to Turn? Now that you have a following and you decided to turn into a business? If you were to highlight some of the the biggest ones, because you know we all struggle with obstacles every day in this business but if you were to highlight a few.
Speaker 2:What would you say are some of the biggest ones.
Speaker 1:So I would say that when I first started out on YouTube, it seemed like everything just worked. Every video that I put out it would get a tons of views, and I was. I grew at a rapid rate when it was very oversaturated, like everyone teaches piano now. So, yeah, at big, in the beginning I didn't see like any real obstacles, but because of the lack of planning that I had during the my earlier stage and and now that the Shiny object syndrome has faded away with me as a new piano teacher during that period, I'm starting to see that like no real plan is is really Locking me up now.
Speaker 1:So that's one of my biggest obstacles, so a lot of the obstacles I feel like you don't really see immediately. So, like, now I'm spoiled my audience to expect All-star game level core for questions. Okay, now I showed you guys that I'm credible, but now can I? I need to actually teach you guys something like how, how can you create this on your own? Yeah, so I'm struggling with, like, the transition this is more of a current thing like with, yeah, balancing the entertainment side with actually imparting knowledge, practical knowledge that the student can move forward and actually apply.
Speaker 2:So one more thing one more thing.
Speaker 1:Go ahead, so, but as far as in the beginning, though, the the obstacles that I experienced was self-doubt and, in perfection, being perfect perfectionist.
Speaker 1:So with the editing on the teaching part being a just teaching, being a presence on on online man, like dude the self-doubt. Then, believe it or not, the people in my town, in my city, cuz I feel like you know you got to build your local before you start, yeah, branching off and you know the national, international stuff but most people didn't consider me a gospel player. They considered me in church, they considered me Jazzy and then when I played Jazzy gigs they considered me gospel. So I had this self-doubt like I. I played gospel every week, but it was this fear that I wouldn't be authentic as a player.
Speaker 1:And then the perfection was the presentation of the content. Like man, my early videos sucked, but but my audience saw something in it out and I was just always like Wondering, like why are people liking my content? And meanwhile got like the, the OG guys have all these this nice setup and I just have a just I'm just in my basement, just no backdrop, no, anything. So I'll just. I held off a lot because of trying to make Per be perfect in the way I speak, in the way my content looks. So that was the biggest obstacle.
Speaker 2:Yeah, we're gonna put a pin and dive a little bit deeper yet, because a lot of people, a lot of my colleagues, would reach out to me Like how do you start at this online thing? I think that's one of their biggest obstacle the self-doubt, because they already have the knowledge and the skills. Some of these guys are burning on your yeah. The self-doubt how did you? How did you overcome it? What did you do?
Speaker 1:therapists. My therapist was is my wife. Okay, that's good. Yeah, she holds me down a lot and Helps me to see the value in myself. So, like I know, everyone may not be married, but you need to find a group of people that that genuinely Supports what you do. Yeah, you know, and uh, this is another thing that helped me get over the self-doubt in the perfection. I used to teach at a college called court Sunni Cortland in upstate New York. We used to, I used to teach gospel music and we used to. I used to develop the choirs and things like that. At the end of the semester they would the school would fund us to go on a tour. So we went to Jamaica.
Speaker 2:You're home, you're home, you're home. Man, I love it there.
Speaker 1:Man, I love it there, so we went to. It was a music school there, I don't know, you may know it.
Speaker 2:You went to the Edna Manley College.
Speaker 1:I think so.
Speaker 2:That's where I went, man. That's where I studied my degree. What year was this?
Speaker 1:2019. Oh wow, it's recent, recent, bro. So the YouTube channel was. I was posting consistently for a year. I had about 2,000 subscribers.
Speaker 1:We just went through the college. I don't even know how we got there. We just end up going through the college, walking around and just touring a place, and this random guy calls out my government name, jake Juan Bonas. Is that you and I was like yo, what is happening? And then my wife was like you can't go back now, like this is who you are now. So there's no turning back, you can't quit now. So every time, that's kind of like the thought process, like that moment, and then my wife being there to witness that, she told me like bro, she calls me bro when she's in the coach mode you can't quit, I'm not going to allow you to quit. So I still have moments where I'm like, yeah, I want to give it up. It's still nerve-wracking putting yourself out there. But she helped me with that by that moment in Jamaica and in her, reminding me of that every chance I talk about quitting. Yep, that's great.
Speaker 2:That's good and we all suffer from this, and I tell folks that if you continue to wait on the sidelines and say, but I don't have the best camera, I don't have the best microphone or my backdrop setup is not that good Initially, when I started for those of you who've seen my YouTube videos one of the reason I used a green screen behind me was where I was living at the time. I just couldn't find a good place that has a decent backdrop that I would want to see in the camera. I had this like old 80s, like what they call it the stuff they put on the walls.
Speaker 1:I know what you're talking about. I don't know the name, it's spacing out Linonium. Oh, that's the one for the floor. Linonium, I think. Yes, that's the one for the floor I think that's how you say it.
Speaker 2:Well, the wall version of that, whatever, yes. It was old, it was something like 80s and I was like I can't shoot a video with that in the back, so I just put up a blue screen behind me and then I would just key it out with a sunset, and that became my thing. So I still keep it, even though I'm in a spot and I wear the background.
Speaker 1:I'm in a background.
Speaker 2:So I tell folks you can't let those little limitations stop you, because each time you wait on the sideline, your mind comes up with more reason to not get in the game Right, and so it's cool to see how having a wife slash coach to help you yeah, but the community aspect of that is definitely important. You're thinking about doing something. Link up with like-minded folks, reach out to folks that will support you and someone you can bounce ideas off, and stuff like that. So that's really cool. That's really cool, yeah, man, yeah man. So for those listening, I said wow, man, it's 2023. All these guys started what Created a channel in 2007, and all of that that's years ago. They've had years of growth in time. I don't even have a channel yet. What are some things you would share with someone who's trying to get in the game? What would you say they should do, how they should start? Anything you want to share along the line.
Speaker 1:I would say you should be finding your unique approach. If you're trying to you look for people for inspiration and guidance and a proven track record to see what works, but you have to figure out what makes you stand out beyond the music. Like a C major chord is a C major chord or whatever, or a passing chord is just what it's going to be. And we often kind of talk about the same things a lot, but I think everyone has a different angle and the angle isn't really always that big.
Speaker 1:For me, one of the things that I struggle with is always saying ums and uh and things like that in between my sentences. So at the time I used to be like man, over-editing my videos, cutting out all the ums. But I'm like man, you know what. That's just how I speak. Someone out there speaks exactly like me and resonates with me so excited your thoughts don't come together. You just you know all this stuff. So I'm like people like me the way I am. So let me focus just on being me, being a relatable guy, and someone will just resonate with me on that alone, not necessarily because I play a better chord than someone else or someone you know. I got a better camera or better something you know, and that doesn't matter and a lot of times, as musicians, we're always looking for the gear and the ability. We judge based on ability, and what I just basically just think you should do is just focus on your approach, just be yourself.
Speaker 2:Focus on the thing that makes you unique, because you got me, you got you, you got Sean Wilson, you got you know, you got Corey, you got KC, and we're all basically teaching gospel music, but we all have a sizable following online, thousands of people that all follow us stuff, purchase our stuff, even though a lot of a lot of the materials are overlapping in terms of what we teach. And that's because, while the material might be seen, all five of us teach differently, speak differently, we have a different personality and camera, and those are the things that attracts people the individuality, right, and so that's a good point. That's a good point. If you were starting over knowing what you know now, what would you do differently, if anything?
Speaker 1:man, I would have started my channel in 2012, when I uploaded my first video. You would have started pushing from them. Yeah man, youtube was more simple, there was a lot less people teaching, and also one thing I kind of noticed is that it's not really about like being perfect so much it's about being first.
Speaker 1:Like coming to the market first or being one of the newer people there. So if I had to do things differently like I would have just went with it in 2012, because I always had the urge to teach. I didn't know it was gonna be online, but I would see some of the early guys, wheatworks and gospel musicians John Hartwell, jamal Hartwell, teach.
Speaker 1:And I was like, oh man, I can do that, and at the time there wasn't that many, it was just them, or at least from what I saw, and I'm like man, I could have had about half a million subscribers by now. Yeah, and a lot of those guys sort of it's interesting.
Speaker 2:A lot of those guys sort of fade out, because when I was in college in Jamaica, people was passing around Jamal's DVDs like it was candy and I remember getting a hold of it and I was like man, this stuff is cool. You know, he sort of matriculated into the more tech VST creating realm, which is cool, but so you know, I think the takeaway right here is that a lot of people who've had this idea of doing something online two, three years ago and they're still waiting. Basically, what we're telling y'all is to start Like this week, shoot a video, upload it this week, learn as you go along, because you might be looking at our videos and our channels and you're like man, but these guys' cameras look so good and their sound. But the thing is we had to learn and upgrade and you will. It's a natural process as you start to do this, if you're gonna naturally see areas that you can improve, and you know go ahead.
Speaker 1:Oh, yeah, I would say also to that is to document your journey. Like, even if you just write down a journal or something like that, maybe record yourself, whether it's video or audio, so you can see how far you've came. Like, the day by day is just really hard to track your growth, and I know we talk about this in our teaching and stuff like that, but it also applies with starting a business and stuff like that. Like, I looked at some of my old videos yesterday actually I was like, wow, I really improved a lot. I still have a long way to go with the production value and stuff like that, but it has. It came a long way.
Speaker 2:So yeah, cause you know there's always going to be room for improvement, cause I don't remember who said this, but the day you stop growing, not meaning you're on the down path. You don't want that to happen, and so, by constantly looking out into the horizon, you're going to see things that you can aspire for and things that you want to include in your own growth and development. You may have seen me post this on Facebook a snapshot of a video and how much money it's generated since I posted that was insane. Dude that was video number 10.
Speaker 2:It was 10 out of 10? That was video number 10.
Speaker 1:Cause I number my I number my videos.
Speaker 2:So that was when I posted my 10th YouTube video. Wow, and that video now has something like 1.5 mil. It's the most viewed video. I have 1.5 million video and it was video number 10. That's insane. And when I looked awkward on camera, my audio was not great, my camera editing was not great, but yet still that one video. Now I have over 500 videos, but that one video video number 10.
Speaker 2:It's the most viewed video and that's what showed me that, oh man, it's really has nothing to do with your gear. Sure, your gear isn't actually probably not even on most people's radar who are looking for the content. So the thing is, the content that I shot was solid and that's what keep bringing people. And so, for those of you who are like but I don't have the right gear, if you have something solid, you're missing out and you're also doing your potential viewers and customers of this service because you're not there to help solve their problem. Yeah, so, yeah, man, that's a solid thing. Start now, keep going and learn along the way. Yep, anything else you want to add to musicians doing the hustle out there playing 300 gigs a year, and they're like, man, if I could just start something online, you know, but I don't know how to. There's so many people doing what I'm doing already. Anything else you think they would find useful?
Speaker 1:Man. I think just all musicians should have some type of online income stream, Like it doesn't always have to be a membership. You know, all of these platforms are paying musicians now YouTube, Instagram, TikTok, Facebook, you know. So there's ways to generate income and I wouldn't shoot, like you know. Just get to level one. You know. If you make $50 on social media, that's a start, yeah, you know, like you know. And then once you get 50 on a regular, then just move the goalposts, like, but just create something. It doesn't have to be anything that you quit your main gig or job for, but I feel, I just think that all musicians should have at least one stream of income coming from online.
Speaker 2:Yep. So that's for those who are wondering like, but I had to make money online. Like, what do I do? So the simplicity of it is, once you start to build an audience, your audience are like gold. Yeah, man, people pay you to get in front of your audience. Once you have people following you for your content whether it's just you jamming on your instrument or you doing weekly tips once you have a good enough audience. So we're not talking. You don't need thousands and thousands of subscribers like us because, dayquan, you just passed the 80,000 threshold and your Instagram's blowing up, which I still can't understand. I'm like, my Instagram is going slow.
Speaker 1:There's another podcast for later. We'll follow that later.
Speaker 2:You know, but you don't really need thousands and thousands before you can start. I hear people would like you know. 2000 subscribers already start to monetize. So the way I do it and if Dayquan want to speak on this, you can as well so branding deals is one of them. Behind me, for those of you who are watching this on YouTube, there's two keyboards on the ground. Those were sent to me for free. Companies reach out and say we send you this for free. We also pay you on top of that and you just shoot a video talking about a keyboard. Boom, that's money in your pocket right there.
Speaker 2:Another way to get money online is, once you hit the thousand subscriber mark, you're eligible for monetization on YouTube. You're turning that on, which means every video you post after that adds run on the video. You make some change. You get a monthly recurring, almost passive income check, basically from YouTube because you don't have to do anything else. And then we have affiliate marketing. So, like you know, you talk about the gear you're already using to produce your video. You link to Amazon in that someone buys it, you get a cut and then again it's passive Because that video lives on on YouTube. So every time someone sees it, follow your link and there's so many other affiliate sources. We're not going to dive too deep into affiliate marketing, but those are just some of the ways outside of your own content, because they can't have a membership program. I have a membership program. We make money from there. Probably the bulk of our online revenue comes from the program that we sell, but these are other elements of income stream. By just having an audience, you can start to leverage that.
Speaker 1:Yeah, I agree, man, and there's also other little things that you can get with being having online presence as well, and that's endorsements, man. I actually got an endorsement with Hercules Stans through my social media content. It's basically keyboard Stans, bro, oh wow.
Speaker 2:Oh yes.
Speaker 1:They outfitted my whole keyboard studio content area with Hercules Stans. I have Hercules Camera Stans, those Z Stans for my keyboards, the X Stans.
Speaker 2:That's nice.
Speaker 1:And it's a paid endorsement, so it's like there's so many, so much opportunity man, with YouTube man, and there's none of this would have happened without YouTube. Yeah.
Speaker 2:So, so that's it, guys. If you're on the fence, you want to start something, you're probably trying to figure out. But what should I do? Don't worry about that. Just start posting video of anything that interests you. This whole thing when we talk about finding your niche finding your niche eventually it comes. You wake up one morning and be like you know what? I think I want to go this way, and the good thing is because it's online. Even if you want to pivot later, you can do it. Nobody's going to stop you.
Speaker 2:But you don't have to have the answers to all of this stuff yet before you get started. All you need to know is you got skills, you got a phone, start shooting stuff and start posting it. All the other stuff will start to fall in place. You'll start to figure things out. Yeah, I agree, man, cool, cool. Well, thanks, man. I think we got to everything we want to get through today. That was great.
Speaker 2:Great day Kwan, for taking the time out of your day to join us here on the Business for Musicians podcast. For those of you who want to connect with Day Kwan, daykwanboanscom or on all social platforms, just search Day Kwan Boans. You know he's a pianist. I, like myself, keyboard is doing a lot of amazing things, so check him out, see what he got, and if you want to pick his brain about how he gets all them crazy endorsements and stuff, reach out to him. He'll drop you some tips. All right, yeah, man, yeah, I thank you guys for listening and stay tuned for the next episode dropping next week. All right, Bye for now, take care.